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Social Media Recruitment Techniques and Best Practices

Updated: Nov 1, 2021

What is connecting us all today? 

Even though we are distant away still we are close.

Relaxing at home, we know outside “Pawri ho rahi hai”

Big shout out to the creators of this wonderful platform known to all “The Social Media”.

We as HR can leverage this platform to innovate the traditional hiring mediums and move to this future-ready technology and explore talent, job communities and increase the professional network.  

Traditional mediums don’t offer the same scalability that social media does. They also don’t provide built-in tracking that offers data you’re most interested in, like page views, engagement, and followers

Social media can take your efforts to the level Next, helping you reach millions of skilled candidates across the globe within seconds.

Believe it or not, 73% of millennials have found their last job through social sites. And this trend shall continue and evolve, over the coming years.

Not only this but 82% of companies attract talent by recruiting through social media. 

Organizations using social media for hiring have reported a 50% increase in the quality of candidates. 

If you’re not convinced of the importance of recruiting through social media with these statistics, then read for more:

Facebook, Linkedin, Github, Kaggle, Dribbble,

Stackoverflow, Behance, Twitter, Instagram

How to Attract Talent?

1. Set Strategy:

You know who and where now you need to establish a plan to benchmark and optimize your recruitment process over time. Figure out exactly what you want to accomplish through a social media recruiting strategy that you haven’t been able to do with traditional tactics.

2. Be Creative:

Each platform has its specific audience. This means you’ll have to get creative when crafting your pitch so that you target the right message to the right people at the right time.

You can do a lot on this platform. From written text and compelling images to video and interactive content. Yet keep in mind that different content will perform better on certain platforms, so do some research to figure out what goes best with your target candidates.

3. Employer Branding:

This is an excellent place to promote your company to potential talent. It provides building a brand image at zero cost. It gives you a chance to showcase your company culture, the fun while at work, and what makes you unique. Share a behind perspective of life at your company.

Post pictures and videos from your events, training sessions, webinars across your primary social platform. When it comes to the digital world, video is now the king. Share some enticing information about the company that’s tailored to the specific candidate persona you’ve established for that position.

4. The Connect:

Social media is broad and direct in the audiences it allows you to reach, you can connect with specific people on an individual level, leading to a more personalized experience.

It can help you reach passive candidates who aren’t currently looking for a job and may never have heard of your company and also an interest for active job seekers by providing them information that caters to their interests and expertise 

5. Analysis Metrics:

It is important to track recruitment metrics. Some key performance indicators to consider are time, cost, source of hire, referral percent, offer acceptance rate, and social engagement. This will help you determine which platforms yield the highest quality candidates and in the shortest time frame.

You can find your strengths and weaknesses and alter your resources and efforts to meet your future needs.

From major players to niche networks, there are countless social media platforms out there, making it easy to connect with just about any type of candidate. With so many options, it’s important to remember that your social media recruitment should not be a one-size-fits-all approach.

Tailoring your efforts will improve results and maximize your investment. 

Taking the first step is more important than getting it right the first time. 

Keep in mind that every organization has different needs, and there’s more than one way to succeed with social media recruiting. 

If you’ve made it this far, you’re in it to win it!

Guneet Kaur is an HR Professional, bringing over 10 years of experience with a Master's degree specializing in Human Resources.

Currently, she is working with Nureca Limited and in the past has worked with the IT, Pharma & FMCG industries. Her areas of expertise include talent management, organization development, and compensation planning.

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