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Organizational Communication for HR in a hybrid culture

The year 2020 brought in a new change in the way we work. Remote working was “new normal” where people worked at the comfort of their home and were safe indoor, for some close to family during the pandemic. Though a certain percentage of people missed going to an office and interacting with colleagues.

With the year 2021, new dawn to the working culture arrived, where post-vaccination organizations were looking to get people back to the office but at the same time keeping the safety issue at mind companies initiated “Hybrid work”. The Hybrid working model is increasingly becoming the norm but it has its own set of challenges in terms of communication.

The connection and communication with employees are in the spotlight with more and more working remotely and in hybrid work settings.

Let us delve down and see how hybrid working is affecting communication and how do we overcome it.

1. Change: More employees are returning to physical work locations. The way organizations communicate is changing drastically. Not all employees are present at the office. Therefore, including all employees from meetings to communication methods becomes imperative. The communication needs to be a top-down approach starting from the leaders of the organization which would percolate down to all employees. Else, the employees working remotely will become disengaged.

2. Technology: Work tech is a great enabler and the pandemic has seen the rising use of digital technologies in just a few months. With the rise of digital workplace platforms, the employees want more streamlined ways of working rather than just the users of technology. While hybrid working style is here to stay HR needs to set clear processes, procedures, and tools that need to make it a success.

3. Employee Experience: In recent times we have seen an increased focus on employee experience and with current remote working where onboarding to until employee retirement, everything is dependent on technology. Creating a positive employee experience requires constant care, communication, and interaction at every level. Communication takes the center stage for even day-to-day tasks, it helps to develop and succeed effectively.

4. Employee Recognition: With fewer people coming to the office physically it is crucial to prioritize employee recognition. While recognizing employees in front of their peers HR needs to ensure the information on achievement should be flashed in all communication channels.

In today’s hybrid workplace it’s crucial to keep everyone on the same page since they aren’t working alongside one another. Constant communication with employees against their KPIs ensures that each employee knows their goal and the progress they have made. It also gives more weightage to the communication, provides transparency and engagement to employees.

Author- Moumita Ray

Moumita Ray is a human resource leader with rich experience in designing & developing strategies, processes, enhancing capabilities, and building a culture to help businesses achieve their excellence.

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